How Crisp Launched a Giant Prospect Pipeline using a Freemium Model in a Red Ocean

Summary: Meet Antoine Goret, the head of sales & marketing at Crisp. Before heading to Crisp, he was the head of growth of a startup accelerator, working with startups backed by VCs. In this episode, you'll hear how an open-source solution became the foundation for Crisp chat. You'll learn about the power of free and how it drives massive traffic for them, the free to paid in-product model that they're using. You'll also find out about the core growth strategies to maximize your search intent and how they're using the marketplace search terms to help customers find them as an alternative product in a competitive marketplace. This episode runs a little bit longer than normal, but Antoine brought a lot of great knowledge and insight into this episode. Enjoy!