Summary: <a href="http://brianjpombo.com/the-biggest-secret-in-all-of-business/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> The Biggest Secret in all of Business.<br> <br> <br> <br> Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.<br> <br> <br> <br> We get together every day and talk a little bit, go over some real simple concept and then I send you on your way and today is no different.<br> <br> <br> <br> It’s funny, I don’t know if you heard that ding that just happened. I have my phone set to alert me every time that somebody that I’m specifically following goes live and it’s following me. So I’m going live right now and it’s alerting me.<br> <br> <br> <br> I’ve got to make sure I turn that off before I do this. Welcome back to Brian J. Pombo Live. Coming again from Grants Pass Oregon. Today we’re going to talk about the biggest secret in all of business and what is the biggest secret?<br> <br> <br> <br> Do you know what it is?<br> <br> <br> <br> I’ll give you a clue.<br> <br> <br> <br> I thought about it as I picked up this off of my shelf. This is 108 Proven Split Test Winners.<br> <br> <br> <br> This was put together by Russell Brunson’s team, over at Click Funnels and they put this out as kind of an advertisement for their business. But it’s a very brilliant way of doing it because what it does is it talks about split testing and split testing throughout your entire funnel on your website.<br> <br> <br> <br> So regardless of whether or not, let me just look through here, I mean, you know, whether it’s better to have a large video or a small video. Or whether you’re asking them a three word survey or a or a four word survey. I mean, just one thing after another as to things that they ran up against each other.<br> <br> <br> <br> If you’re not sure what a split test is, it’s when you run two things at the same time and you have enough traffic going through it that you could see which one’s the winner. The winners of 108 different tests that they did over time.<br> <br> <br> <br> Now, this doesn’t necessarily mean it would be the same winner in your situation with your market. All markets are different, but it’s the concept behind it. In some cases they ran some of these tests over many different markets.<br> <br> <br> <br> So they have a pretty good idea of certain things that come with human psychology or at least come with the times.<br> <br> <br> <br> So what is this?<br> <br> <br> <br> Is this a big book of secrets?<br> <br> <br> <br> It is in a sense, and as marketers we use the term secret over and over and over and over again.<br> <br> <br> <br> Russell himself has the book, Dotcom Secrets and also, Expert Secrets.<br> <br> <br> <br> I think he’s coming out with traffic secrets soon.<br> <br> <br> <br> I mean he’s driven that word into the ground because it’s a hot word. It makes you think that there’s something that is being kept from you or something that you haven’t been told or something that very few people know.<br> <br> <br> <br> And once I know it, I’m going to be special.<br> <br> <br> <br> You know, it comes with the territory when you think about that word and that is one of the biggest secrets in all of business is that there really are no true secrets, no secrets that are worth knowing.<br> <br> <br> <br> Really, it’s all written down.<br> <br> <br> <br> The reason why I have all these books, the reason why I get other programs and things of the sort….audio video, anything I can get my hands on when it fits what I’m looking for, is because there’s no secrets.<br> <br> <br> <br>
