Let’s Put A MoonPie on the Moon: Wholesome and Irreverent Branding in the Age of Social Media

Summary: <p>Developing a whole new generation of eaters for <a href="http://moonpie.com/"><u>MoonPie</u></a>, a nostalgic snack treat from Chattanooga Bakery, is a challenge shared by Dooley Tombras ‘00, President of <a href="https://tombras.com/"><u>The Tombras Group </u></a>and Tory Johnston ‘83, Vice President of Marketing for Chattanooga Bakery. In this podcast they share the storied success of the “<em>Out of This World</em>” marketing campaign that has received national attention with Steve Hearn ‘74, McCallie Vice President for Advancement. Wacky and weird social media, as well as no-permission-needed pop culture sponsorships and memes, have resulted in record-breaking sales for MoonPies and national recognition for The Tombras Group’s branding approach. Dooley and Tory reflect upon the success factors they gained from McCallie as well as the immediate trust in their working relationship born from their common McCallie bond and values. Anyone interested in creating more customer engagement, learning relevant social media strategies, or getting an inside look at a favorite snack treat will enjoy this podcast.</p>