Summary: <a href="http://brianjpombo.com/you-meth-heads-pink-envelopes/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> You, Meth-Heads & Pink Envelopes.<br> <br> <br> <br> What do these things all have to do with each other?<br> <br> <br> <br> Well, we’re going to cover that today.<br> <br> <br> <br> Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live. Coming to you live everyday. Today we are back at the head quarters for brianjpombo.com. We’re here in Grants Pass, Oregon.<br> <br> <br> <br> So wanted to tell you a quick story and a really interesting marketing tactic that is based on principles of human psychology and go through that in a second. It all starts back, Oh, probably 15 years ago.<br> <br> <br> <br> I was working for the government down in California State government. So working for the state assembly at the time, which is in the legislature. And it was just a short period of time that I’ve found myself working in the government, which I recommend for everyone to try out just for the education. But regardless, we’ll get into those stories another time.<br> <br> <br> <br> But this specific story, I believe it was some form of class being put on for government employees by, I believe it was the state highway patrol. Which is in California, it’s called the CHP, the California highway patrol.<br> <br> <br> <br> They were putting on a class all about, identity theft, which at the time was, was kind of a really hot buzzword that had started coming out. It was becoming something that was being much more widely talked about, especially with the internet, that had just started firing up and getting popular and everything.<br> <br> <br> <br> So everyone was really freaked out about it.<br> <br> <br> <br> Identity theft and what’s it all means and where’s it all, you know, how do you prevent it?<br> <br> <br> <br> I learned some things there that I haven’t heard often enough and I’m not sure if it’s all still true, but at the time they were saying that across the board, that the highest amount of people doing identity theft, at least in California at the time, were drug dealers of some sort.<br> <br> <br> <br> They were the ones taking part in an identity theft.<br> <br> <br> <br> So what they do is they would grab either mail straight out of somebody’s mailbox. I mean, they honestly would grab shredded documents from the trash of businesses and so forth. Shredded documents.<br> <br> <br> <br> They’d take it back and these guys were so strung out on meth that they needed something to do and they need somewhere to put all this energy. And they said they’ve gone into these places and found it time and time again where they had someone sitting there and placing the shredded papers back together and taping them back together piece by piece.<br> <br> <br> <br> Now this was before cross shredded shredders were as common, but that was one of the things they were recommending and said they’re not going to do that with it’s cross shred. It’s just too much.<br> <br> <br> <br> But if it’s just a big long piece that they could take that and put it together and all they’re looking for is an address, an address and a name that they can tie together.<br> <br> <br> <br> If they can intercept that mail, then they can create an identity or they can use the identity that’s already tied with that mailing address.<br> <br> <br> <br> So how does this all tie together?<br> <br> <br> <br> Well, I learned back then and that from that point on I started cross shredding all my mail. Especially the envelopes that have the information on the outside with your name and your address and that, which is a funny thing.<br>
