Summary: <a href="http://brianjpombo.com/why-should-you-interrogate-your-customers/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> Why should you interrogate your customers?<br> <br> <br> <br> Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you live every day here from Grants Pass, Oregon.<br> <br> <br> <br> Today we’re going to talk a little bit about why you should be interrogating your customers. Why you shouldn’t just be talking to them.<br> <br> <br> <br> You shouldn’t just be communicating at them or even with them. You should be questioning them. You should be having them in an interrogation and pulling every morsel out of that interchange as possible.<br> <br> <br> <br> Are you recording your conversations with your customers?<br> <br> <br> <br> Are you having conversations with your customers?<br> <br> <br> <br> I know what the answer is.<br> <br> <br> <br> The answer is no, you are not having enough.<br> <br> <br> <br> And here’s how I know you don’t think enough about your customer in general. I can make that a blanket statement.<br> <br> <br> <br> I could find that to be true. So tonight I was working, doing a little bit of a help with some people who ran a political campaign, just a local political campaign, nonpartisan. And they were wanting help on where to go next.<br> <br> <br> <br> I’ve known them for awhile and the answer is always the same. The answer is find out what the voter wants.<br> <br> <br> <br> Because in a political campaign, you’re not as much looking for our customer issue are looking for a donor. You’re looking for a volunteer, you’re looking for voter, you know, you’re looking for a little different action.<br> <br> <br> <br> You’re not necessarily needing money to be exchanged for a product. The product is the candidate, when it comes to politics.<br> <br> <br> <br> So in this case it’s a candidate, and in the particular case we were talking about, it’s a voter. They’re looking for a vote in exchange for what the candidates going to do for them.<br> <br> <br> <br> It’s common human nature.<br> <br> <br> <br> They create what they’re about first before they talk to the end customer, the voter.<br> <br> <br> <br> And it’s like, wow, yeah, well they’ve got to have something about them first.<br> <br> <br> <br> Well, yeah, you have to already know who you are about and everything else, but you should not design your marketing until you find out what they want.<br> <br> <br> <br> Then you take where you’re at and where they’re at and you meet in the middle somewhere.<br> <br> <br> <br> You find them along the way so that you could communicate to them first about their needs and their desires and what they’re looking to accomplish first. It’s not about pandering, it’s about true communication, which is putting the other person first.<br> <br> <br> <br> Here’s a great book on it.<br> <br> <br> <br> I know I’ve mentioned this one before. It’s a little book. It’s a little simple book but very powerful because he uses statistics to back up his point of view here.<br> <br> <br> <br> It’s all about Customer Centricity by Peter Fader.<br> <br> <br> <br> This is a focus on the right customers for strategic advantage.<br> <br> <br> <br> It’s put out by Wharton Digital Press. Good book. Very straight-forward.<br> <br> <br> <br> Let me see if I can find something, something quick. I should have looked this up ahead of time, but let me see if I can find a quick quote in here. Because I tend to get pretty good at highlighting good quotes here.<br> <br>
