SitePoint Podcast #178: Web Design Process and Creativity with Giovanni Difeterici




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Summary: Episode 178 of The SitePoint Podcast is now available! This week our regular interview host Louis Simoneau (@rssaddict) interviews Giovanni Difeterici (@giodif) about his new book for SitePoint, The Web Designer’s Roadmap. Listen in Your Browser Play this episode directly in your browser — just click the orange “play” button below: Download this Episode You can download this episode as a standalone MP3 file. Here’s the link: SitePoint Podcast #178: Web Design Process and Creativity with Giovanni Difeterici (MP3, 26:02, 25MB) Subscribe to the Podcast The SitePoint Podcast is on iTunes! Add the SitePoint Podcast to your iTunes player. Or, if you don’t use iTunes, you can subscribe to the feed directly. Episode Summary Louis and Giovanni talk about what the book covers, and how Giovanni interviewed a number of great designers to get a wide breadth of views and methods of working. googletag.cmd.push(function() { googletag.display('div-gpt-ad-1328644474660-10'); }); Browse the full list of links referenced in the show at http://delicious.com/sitepointpodcast/178. Interview Transcript Louis: Hello and welcome to another episode of the SitePoint podcast. This week on the show I have an interview with the author of SitePoint’s latest book, “The Web Designer’s Roadmap,” Giovanni Difeterici. Hi and welcome to the show, Giovanni. Giovanni: Hey, how are you, nice to meet you. Louis: I’m very well, how are you? Giovanni: Great, great, we’ve been having a lot of storms here lately but it’s been a good time to work. Louis: That’s good. I wanted to have you on the show mostly because you have a book that just came out and I wanted to talk about it a bit because it’s a little bit different from a lot of books that’s SitePoint’s had in the past and I thought there’d be a lot of material for conversation there. Giovanni: Sure. Louis: So the book is called the Web Designer’s Roadmap. Do you want to just explain a little bit about what the title means and what people can expect to find in the book? Giovanni: Sure, we went back and forth about the title a number of times and settled on the Web Designer’s Roadmap because the book is about all the way up to the point right before you do your markup, everything from discovery to mockups. And I like to think of it as two things, as the practical, procedural steps that you take to get something done so you can communicate effectively with clients and with other people that you’re working on, but at the exact same time you’re doing this creative process whereby you’re trying to invent interesting ways of communicating ideas and interactions and all of those things. So there’s these two simultaneous processes. I wanted to write a book that talked about both of those things and how they work together, so that’s really what the book is about. Louis: Right, I remember talking with some of the people in the SitePoint office while the book was in development, it was just called the Process Book, and I guess it didn’t have a title at that point. Giovanni: No, well like I said, it really evolved kind of like what the book was about evolved as we worked on it. I think the first working title was like “Digital Inspiration” or something like that, and it became much more a deeper sort of book about ideas, and as that changed, the title went through a few iterations and eventually settled on the Web Designer’s Roadmap. Louis: Right. We’ll talk a bit more about the book itself later, but maybe for the moment we can just start off by talking about what are those key elements of process and how do you view the way that you do design. Giovanni: I think that it breaks into two sort of broad phases. The first of which is an information gathering phase, it’s the pre-design phase, and that has everything to do from [...]