Summary: <a href="http://brianjpombo.com/need-less-get-more/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> Need Less, Get More.<br> <br> <br> <br> Hi I’m Brian Pombo welcome back to Brian J. Pombo Live.<br> <br> <br> <br> Coming to you live every day. Today we’re coming to you live from Tracy, California. It’s our final night here in Tracy and I wanted to go through with you a little bit about the process of needing, because this really comes down to a negotiation tactic.<br> <br> <br> <br> And not always in a negotiation principle in negotiations, but it’s a principle that should be present. Something you have to be aware of throughout your entire marketing of your business.<br> <br> <br> <br> So when you’re taking a look at your business and you’re taking a look at your marketing, you’ve taken a look at what you want to have accomplished with it.<br> <br> <br> <br> It should be the same concept that you should take into a negotiation.<br> <br> <br> <br> Whether you’re looking to hire somebody, whether you’re looking to sell somebody your product or bring your product line into.<br> <br> <br> <br> Let’s say a retail location.<br> <br> <br> <br> You have to pay very close attention to the need coming from your end.<br> <br> <br> <br> What do you need out of this situation?<br> <br> <br> <br> What does an absolute that you absolutely have to walk away with when a need is present, when there is any type of need coming from your end, you’re in trouble.<br> <br> <br> <br> You’re in trouble in your marketing, you’re in trouble in your sales, you’re in trouble in any form of negotiation whatsoever.<br> <br> <br> <br> When it comes to business, and this is a concept pretty well outlined out there by a gentleman by the name of Jim camp. He wrote a few books on, I believe one was called, Starting With No and few others where he discusses this concept.<br> <br> <br> <br> There are audios out there by him. He passed away a few years back, but his stuff is still just as relevant because it’s based on principle.<br> <br> <br> <br> It’s based on human psychology and NEED is a big thing that you have to watch in yourself.<br> <br> <br> <br> It’s not just him that says that this is an old Zen principle boot Buddhist principle. It’s also a principle, a present in a Judeo Christian tradition.<br> <br> <br> <br> And if you look at Eugene Schwartz who was a famous copywriter also passed away a few years back, he used to say the same thing.<br> <br> <br> <br> You have to really be careful about communicating or having to begin with any type of need for the situation when you’re communicating via marketing.<br> <br> <br> <br> If you have a need in play, then you’re going to have a very difficult time communicating with the other person because they’re going to be on the defense because they’re being very careful of you being needy.<br> <br> <br> <br> People do not like doing business with people who need something. If you need something, you’re putting your own needs ahead of their desires.<br> <br> <br> <br> Here’s a better thing. Need versus want.<br> <br> <br> <br> It’s important to know what you do want out of a situation, a negotiation, a sales deal, a, a situation in marketing. What do you want in the end from the whole situation, whether you’re putting out an ad, what have you, what are you wanting from it?<br> <br> <br> <br> But if you need it, you’re in trouble.<br> <br> <br> <br> You’re going to be out of control and you’re not going to be in a position to really make a solid, um,
