Summary: <a href="http://brianjpombo.com/what-is-the-3rd-key-to-growth/"></a><br> <br> <br> What is the third key to growth?<br> <br> <br> <br> Hi I’m Brian J. Pombo welcome back to Brian J. Pombo Live coming to you every day live. Today from Grants Pass, Oregon here in the Brian J. Pombo headquarters, and I’m going to talk about the third key to growth.<br> <br> <br> <br> We’re counting all seven major keys to growth, which also happens to be the steps of my Worthington Method, and we’re going to talk about the third one right now.<br> <br> <br> <br> But first I wanted to let you know that if you are a business owner or an executive that’s in the self-reliance field, meaning you’ve got products and services that help people to become more self-reliant, then I’m going to suggest you go to DreamBizChat.com there’s a video there.<br> <br> <br> <br> Go watch it for free.<br> <br> <br> <br> Let me know what you think. And that’s DreamBizChat.com. Click on the link in the description or go there by typing it in directly.<br> <br> <br> <br> So what’s the third key to growth?<br> <br> <br> <br> So we talked about the first two keys. First step being really determining your destination. The second step being identifying your obstacles.<br> <br> <br> <br> The third step is identifying your assets.<br> <br> <br> <br> Now what’s an asset and what do I mean by an asset in terms of your business structure?<br> <br> <br> <br> So there’s two main places I’m going to key into here. One is the definition that Robert Kiyosaki has for an asset, which is basically anything that’s putting money into your pocket on a regular basis.<br> <br> <br> <br> That’s an asset, something that is continually giving, it’s producing for you, that’s in terms of kind of an investment asset.<br> <br> <br> <br> You can talk about it in that sense, but in the direct business sense, I also heard a Frank Kern who’s a marketing guru and advertising expert out there who talks about assets in terms of how when he’s consulting with people, he talked about how one of his major steps is determining assets.<br> <br> <br> <br> And it was funny because when I heard him say that, that’s really what I do all the time with my clients. Especially when I first sitting down with them and we’re looking at what they’re going to do.<br> <br> <br> <br> What’s really the third step is what I ended up doing is identifying their assets and it’s really interesting how being me andFrank, think a lot of like. Because, I found that when you find out where you’re going to go and you find out what’s getting in your way of getting there, then you’ve got to look at what you already have going for you and that’s what your assets are.<br> <br> <br> <br> It’s the things that you have either you are either currently doing or have done in the past that have produced positive results for you and you just want to lay all those out and really just get a really strong understanding of that.<br> <br> <br> <br> Now, that oftentimes will take more than just you doing.<br> <br> <br> <br> If you’ve got an organization that’s more than you, you’re going to have to get everybody that’s ever been involved in the room as best you can and be able to lay out, okay, what’s everything that we’ve done that’s worked for us?<br> <br> <br> <br> That is what I’d say is the third step.<br> <br> <br> <br> As the third step, like I was saying, my Worthington Method, which I take all of my clients through and especially in the very beginning when we’re looking to get some of those major wins in our pocket right away,
