Summary: The journey to entrepreneurship is not always a straight path. Sakina Khawaja shares lessons from her own journey, 17 years in the making. In this episode we learn: - eliminating tasks that don’t bring you joy can free you up for more meaningful work - outsourcing done well turns into additional revenue - trial and error is more painful than following the advice and direction of someone who knows - if you do the work yourself, it does not cost nothing—it costs your most valuable resource… time - test multiple messages when launching an online campaign; eliminate the ones that aren’t as powerful It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
