![OPTIMIZE with Brian Johnson | More Wisdom in Less Time show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/068/162/small/optimize-with-brian-johnson-more-wisdom-in-less-time.jpg)
Summary: In our last +1, we revisited Ellen Langer at her “Psychology of Possibility” lab at Harvard to learn that words matter. As you may recall, simply priming people with words associated with old age (via a crossword puzzle!) will cause them to walk more slowly to the elevator than those who weren’t primed with those words.