Summary: On this podcast episode, I interview Jason Nickel who is the founder of Lead Sherpa. Lead Sherpa is a text marketing platform for real estate investors, that lets you send text messages directly to motivated sellers. The first step to text marketing is to purchase a motivated seller list (for example an absentee list). The next step is to skip trace this list which can be done with any skip tracking service or directly inside your Lead Sherpa account. Once you have your list skip traced and you have all of the mobile numbers, then you can start marketing to potential sellers by sending text message to them. This is a very unique way of reaching motivated sellers. There is a lot of buzz in the real estate investing world around new marketing platforms like text marketing. On this podcast Jason discusses text marketing in general and particularly using Lead Sherpa. We also discuss the legality of text marketing (to sellers only) and why text marketing is legal and compliant. We discuss lead acquisition costs, cost per lead and cost per deal and compare it to other marketing platforms such as direct mail, pay per click and Facebook Ads. What we have found in our business is that the cost per lead with text marketing is substantially lower. For example, our average cost per lead in text marketing is $10 to $20. We count a lead as someone that is interested in selling their house. That cost compared to other marketing methods is very low. For example we spend $50 on Facebook Leads and $300 on Pay Per Click Leads for a cost comparison. You should learn how to add this marketing tool to your budget and start marketing directly via text to motivated sellers. Enjoy the podcast Disclaimer: The above commentary and anything mentioned in this podcast should not be construed as a legal opinion. We are not attorney's and we cannot give you legal advice Please consult with your attorney if you are going to employ text marketing in your business. You should do your own research and due diligence, and consult with an attorney that specializes in this area of marketing since telecommunications regulations and laws change and vary from State to State. If you are brand new to real estate and want to learn more about how to wholesale real estate and flip houses then please register for the free wholesaling real estate training at this link below: FREE WHOLESALING TRAINING https://www.lexlevinrad.com/webinar FIXING AND FLIPPING TRAINING If you want to learn how to fix and flip houses I have a fix and flip training webinar at this link: https://www.lexlevinrad.com/fixandflipwebinar DON'T FORGET TO SUBSCRIBE TO THIS PODCAST TO BE NOTIFIED OF UPDATES SUBSCRIBE TO MY YOUTUBE CHANNEL http://www.youtube.com/lexlevinrad?sub_confirmation=1 CONNECT WITH ME ONLINE http://www.lexlevinrad.com http://www.facebook.com/lexlevinradrealestate http://www.twitter.com/lexlevinrad http://www.instagram.com/lexlevinrad http://www.linkedin.com/in/lexlevinrad http://www.pinterest.com/lexlevinrad DOWNLOAD A FREE COPY OF MY BOOK ON WHOLESALING PROPERTIES For more real estate tips about property investment, investing in real estate, and how to start wholesaling, download a FREE copy of my best-selling book "Wholesaling Bank Owned Properties" at https://www.lexlevinrad.com
