How UserPilot Drives Growth with Value-First Marketing and Hidden Marketing Channels

Summary: Meet Aazar Ali Shad, the VP of Growth at UserPilot, a company that helps you deliver the perfect product experience. Aazar has more than 6 years of SaaS experience and is currently helping 600+ SaaS companies improve user onboarding and increase product adoption. In this episode, you'll hear about Aazar's journey and how he stepped into the role of head of growth at UserPilot. You'll learn about the power of leading with value in marketing and the results Aazar got from the marketing initiatives he did early on. You'll find out about the three strategies any startup can use for initial experimentation, and what they did when they bought a booth event that helped them maximize ROI. And finally, you'll hear about the future of SaaS and what every marketer needs to know. This is a slightly longer episode but with lots of tips for you to implement. Enjoy!