With Rebrand, WaFd Puts Its Bank Identity Front and Center




ABA Banking Journal Podcast show

Summary: Among unique things that WaFd Bank does: holding consumer mortgage loans in portfolio, allowing it to be more flexible with customers in tough times; as well as making paycheck replacement loans to government employees during the most recent government shutdown. Brent Beardall also discusses WaFd Bank’s growth in markets that range across the west; the role of midsize regional banks in the nation’s financial ecosystem; and WaFd Bank’s technological and cultural evolution to be a digital-first institut