Summary: <a href="http://brianjpombo.com/how-to-use-all-you-got/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> How do you use all you got.<br> <br> <br> <br> Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you from Grants Pass Oregon.<br> <br> <br> <br> Today we’re going to be talking about how to use all you got if you’re a business owner, if you’re an executive in charge of a business and this is an idea that I think it’s going to grab you if you pay attention to this concept.<br> <br> <br> <br> I’ll give you the example. This package came to me today. This is an Amazon.com package. It’s yellow all the way around. It’s got the smiley face on the tape.<br> <br> <br> <br> That’s where I’m innocent of Amazon or at least what they’re doing today.<br> <br> <br> <br> Then this showed up, Liberty Mutual Insurance, these stupid commercials with the guy and the a Ostrich and the, and it’s like a cop car, except with the Liberty Mutual on the side, yellow.<br> <br> <br> <br> We customize your insurance so that you only pay for what you need.<br> <br> <br> <br> Okay.<br> <br> <br> <br> The whole thing’s branded to Liberty Insurance, even the bottom of the box, top of the box, you open it up and on the tab it says scan to get started on a customized Liberty Mutual Insurance.<br> <br> <br> <br> Quote number one, open Amazon app number two, tap on camera icon number three, go to camera number four, center smile code and tap start.<br> <br> <br> <br> I went and did this on my smart phone just out of curiosity and that’s what they’re banking on and it says right here, Amazon is not affiliated with Liberty Mutual Insurance. Meaning they don’t own Liberty Mutual Insurance, but I mean they’re partnered up with them.<br> <br> <br> <br> If you go here, it takes you on the Amazon app to a commercial paid commercial right there on Amazon to get a quote.<br> <br> <br> <br> How do they do this?<br> <br> <br> <br> How do they go about capturing this?<br> <br> <br> <br> Amazon saw that they can advertise themselves on the outside of their boxes and anybody that gets Amazon boxes on a regular basis notices that they put little ads on the outside.<br> <br> <br> <br> Oftentimes it’s for TV shows on their Amazon Prime Network or things of that sort.<br> <br> <br> <br> Now they can charge other people money to put ads on their boxes because they know. Think of all the people that are going to the person delivering it is going to see it.<br> <br> <br> <br> If it’s sitting there at your office or at your home or in front of your house, everyone’s going to see it.<br> <br> <br> <br> It is a portable billboard. It’s brilliant.<br> <br> <br> <br> Really they’re taking something that a lot of people completely take for granted. A cardboard box. So many companies deliver it and there’s nothing on the outside except for a little bit of, you know, fold here type of type of messaging on the outside.<br> <br> <br> <br> No one takes real use of subtle things like this, but that’s what it’s all about.<br> <br> <br> <br> Resourcefulness.<br> <br> <br> <br> What are the pieces of your business that you could be using?<br> <br> <br> <br> Where do the pieces that you could be selling to somebody else?<br> <br> <br> <br> What are the pieces that you can be taking apart and offering in in other ways that you’ve never done before?<br> <br> <br> <br> It’s all about resourcefulness.<br> <br> <br> <br> If you want to find out how you can make your business more resourceful, then you need to hire someone that has a background in it,
