Summary: <a href="http://brianjpombo.com/stand-out-with-your-words/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> Stand out with your words.<br> <br> <br> <br> Hi I’m Brian Pombo welcome back to Brian J. Pombo Live brought to you every day from Grants Pass Oregon.<br> <br> <br> <br> Today we’re going to tell you more about how you can stand out, how your company can stand out, how you can stand out, not just up against your competition, but within the minds of your most ideal customers that are out there.<br> <br> <br> <br> Also how to stand out, really in your entire industry.<br> <br> <br> <br> How can you be a leader of your industry?<br> <br> <br> <br> How can you really stand out in those ways?<br> <br> <br> <br> And one way to do it is with your words.<br> <br> <br> <br> So how do you go about doing that so that a lot of your communication is going to happen by words, you know, it’s gonna at least start with words. So this video has its own title, it has hashtags and a description and everything else that goes along with it.<br> <br> <br> <br> That those are all words. And those words matter, the order of those words matter.<br> <br> <br> <br> So studying a little bit of copywriting will help out a lot.<br> <br> <br> <br> What’s copywriting?<br> <br> <br> <br> Copywriting is basically the art and science of communicating via advertising. So any form of copywriting that we’re discussing is the idea of trying to get somebody to do something.<br> <br> <br> <br> You’re trying to tell somebody they need to buy this or they need to look into this or they need to, you know, apply for this or that.<br> <br> <br> <br> That’s what copywriting is.<br> <br> <br> <br> The more you can learn about copywriting, the better.<br> <br> <br> <br> There’s some great books out there. I know I have a few books on copywriting. Let me see if I have any that are clearly visible. David Ogilvy was a amazing advertiser and a copywriter. He had a lot of great books. We’ll go into those in the future, but this is a great one.<br> <br> <br> <br> Here’s a real simple one, really small and it’s not one of those that you need to read front to back.<br> <br> <br> <br> This is, Words That Sell.<br> <br> <br> <br> What this is, is it is a simple, almost the thesaurus for copywriters, for anybody that’s looking to make something a little bit more interesting.<br> <br> <br> <br> You can flip through these pages and get to the area. Here’s something on moneymaking and they’ve got a bunch of phrases that you would use in moneymaking top dollar, top salary, profit from turn your blank into gold.<br> <br> <br> <br> Hot sellers. It just talks about all the different things having to do with money making.<br> <br> <br> <br> Let’s get to another page here that might be a little bit different when you’re talking about something being comfortable. Here’s all the different descriptive words and phrases that you may not have thought of.<br> <br> <br> <br> A cottony, fuzzy, furry, restful, placid, hospitable, toasty, warm, cool as a summer breeze.<br> <br> <br> <br> These are all phrases that are used over and over and advertising and there’s a reason why.<br> <br> <br> <br> It’s because they bring up pictures, they bring up feelings and all you have to do is go through it and see what fits into what you’re doing.<br> <br> <br> <br> Maybe it will help you come up with ideas way to get past writer’s block and so forth. Not only for like titles of videos, but like I said, that’s, that’s like the smallest format.<br> <br> <br> <br> A title in a video,
