How ChurnZero Is Leading the SaaS Industry in the Battle against Churn Monsters

Summary: Meet Cori Pearce, the Director of Marketing at ChurnZero, a real-time Customer Success Platform that helps SaaS and subscription businesses fight customer churn. In this episode, you'll hear how finding a gap in the customer journey allowed two founders to build ChurnZero. You'll hear about building the foundation of a marketing team and what Cori had to do when she first joined the company. You'll learn about having creative marketing ideas that explode brand awareness in a competitive and busy marketplace and how to leverage thought leadership to create brand awareness and direct ROI. And finally, you'll hear the lessons learned from running the ChurnZero "R.Y.G." offline roadshow. Enjoy!