Summary: What is influence? It can be all to easy to confuse influence with manipulation. Likeability leads to trust. Trust leads to Influence. Your goal, as a sales professional, is to understand your customer’s needs and point them to a solution. That’s using your influence to help them. Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources.
