Summary: <a href="http://brianjpombo.com/are-you-selling-urgency/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> Are you selling urgency?<br> <br> <br> <br> Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you live from Grants Pass Oregon.<br> <br> <br> <br> Tonight we’re going to be talking about the concept of urgency and first I’m going to be discussing DreamBizChat.com go to DreamBizChat.com if you’re looking to get from where you are to reach your dream business potential DreamBizChat.com.<br> <br> <br> <br> You can go and check out the link in the description.<br> <br> <br> <br> It’s completely free, no heavy sales pitch or anything. Just a chance for me to possibly be able to interview you. Learn a little bit about who you are. That’s DreamBizChat.com.<br> <br> <br> <br> So today we’re going to talk about this book.<br> <br> <br> <br> This is one from a couple of years back. This is By Now by Rick Cesari and Ron Lynch with Tom Kelly. And Rick Cesari, I’m not sure if he still runs, Cesari Direct, but that was his company at least at the time.<br> <br> <br> <br> I know he still does a lot of work online that you can go and do a search and find out about him.<br> <br> <br> <br> This is a fellow that the whole concept is Buy Now.<br> <br> <br> <br> So it’s creative marketing that gets customers to respond to you and your product. And what he’s doing is he’s going through and telling stories of all of the infomercials that he’s worked on because he did a whole lot of infomercial work on television, especially when it was really hot in the 90’s and 2000’s and talks about a lot of great examples.<br> <br> <br> <br> The one main example I wanted to bring up with you tonight is the fact is the one for the George Foreman Grill and who doesn’t remember the George Foreman Grill.<br> <br> <br> <br> You could still find them being sold in the stores, but at one time they were sold via infomercial and it was all about George Foreman.<br> <br> <br> <br> George Foreman was this former boxer.<br> <br> <br> <br> He had just recently done well at that time, but he was older, for a champion for a heavyweight champion. He definitely was older in age and a lot of people remembered him from his past because when he was younger he was the Olympic champion.<br> <br> <br> <br> He had this whole long past and so he had a real connection.<br> <br> <br> <br> There was a celebrity into that.<br> <br> <br> <br> We’re going to talk about that tomorrow about how celebrity can affect your advertising and even if you’re a smaller advertiser, even if you think you can’t afford celebrities using the elements of celebrity in your advertising can make a big difference or your marketing.<br> <br> <br> <br> So George Foreman Grill, it was named after him.<br> <br> <br> <br> Where did it come from?<br> <br> <br> <br> Well, he makes reference to this in here where he discusses the different types of items that were brought to them by this company.<br> <br> <br> <br> Salton is the ones that came up with the George Foreman Grill. It had existed for a long time. It was not a new concept. It was basically a waffle iron that was on a little bit of a slant and it wasn’t sold as any type of healthy grill or anything of that sort.<br> <br> <br> <br> It was sold as a taco maker, so you put like ground beef in it and prepare all the inside of your taco in this thing and it would allowed you to be able to drain the grease out easily. But that was kind of a secondary feature just because it’s a typical thing that you do when making ground beef tacos is you have to drain out the grease before you,
