Summary: <a href="http://brianjpombo.com/how-can-celebrities-sell-your-stuff/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> So how can celebrities help you sell your stuff?<br> <br> <br> <br> Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live brought to you every day from Grants Pass Oregon. Nearly every day, unless I’m somewhere else.<br> <br> <br> <br> Today we’re going to talk about celebrities and how they can help you sell your products, your services. And we’re going to use the example that we mentioned yesterday from the book by now by Rick Cesari and Ron Lynch.<br> <br> <br> <br> Ron Lynch is not the actor and voice-over person, comedian. It’s a different Ron Lynch.<br> <br> <br> <br> This is the same chapter, the biggest knockout in history that we talked about yesterday and it concerns George Foreman, George Foreman and George Foreman’s Grill and the fact that they were able to sell this for the first time over infomercials.<br> <br> <br> <br> Even though it was an old type of product, even though it had been out on the market before and everything else, it had never been produced as a health product and presented by a well known celebrity by well-known, likable celebrity.<br> <br> <br> <br> He mentions it here about why George Foreman was such an important part of that situation.<br> <br> <br> <br> It says successful celebrity branding transfers the value of the person to the product he or she endorses.<br> <br> <br> <br> See, it’s about the transfer of trust.<br> <br> <br> <br> That’s a huge thing.<br> <br> <br> <br> Let me continue. He says, because Foreman was considered a solid citizen who was known to enjoy his food and packed a punch of personality. He made a perfect spokesman for a kitchen must have.<br> <br> <br> <br> His age and past experience as a finely tuned athlete, helped to make him ideal to endorse the special innovations of solvents that reducing grill.<br> <br> <br> <br> Salton was the company that created the George Foreman Grill.<br> <br> <br> <br> It’s that transfer. It’s what people relate back to that person, either in the moment or through past engagement with them. It’s what they relate back to them that can transfer over to a product or service that they’re endorsing.<br> <br> <br> <br> You can think about as in any type of celebrity endorsement, if you keep your eyes open when you’re watching TV or watching YouTube or watching anything that has commercials, celebrity endorsements are huge nowadays.<br> <br> <br> <br> You have to ask yourself, who are they appealing to when this person is endorsing?<br> <br> <br> <br> Who are they impaling to when that person’s endorsing, what does that saying?<br> <br> <br> <br> Put yourself in the shoes of the person that’s interested in what’s being sold and does it do the job?<br> <br> <br> <br> It’s a very interesting concept. You have to think about the nature of celebrity.<br> <br> <br> <br> What is celebrity?<br> <br> <br> <br> Celebrity is a person that’s really well known.<br> <br> <br> <br> That’s really what makes a celebrity. Is there anything else that you could use to define a celebrity?<br> <br> <br> <br> Yeah, they may be well known for something specific. So they may be an athlete, a former athlete, they may be a movie movie star of some sort or a television star, but they all have the same thing in common.<br> <br> <br> <br> Celebrity means known and what do we talk about when we’re talking about getting your business going and really getting attention.<br> <br> <br> <br> It’s about being known, liked and trusted.<br> <br> <br> <br>
