Summary: <a href="http://brianjpombo.com/whats-your-call-to-action/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> What is your call to action?<br> <br> <br> <br> Hi I’m Brian Pombo welcome back to Brian J. Pombo Live here in Grants Pass Oregon. Coming to you from the headquarters for BrianJPombo.com and tonight we’re going to be talking about what a Call to Action is and what they have to do with,.I”m going to start right out with my own Call to Action and that is to go to DreamBizChat.com if you haven’t been there, go check it out.<br> <br> <br> <br> DreamBizChat.com the link is in the description. If you just want to click on over, real easy to get to, quick video there to watch application to fill out. If you feel like it applies to you. Otherwise I’d sure love to hear what you think of it.<br> <br> <br> <br> So DreamBizChat.com that’s a call to action.<br> <br> <br> <br> What is a call to action?<br> <br> <br> <br> A call to action is just how it sounds. It’s a call for your perspective customer, client, what have you to act.<br> <br> <br> <br> It’s a call for them to act, to do something very specific so that you can achieve the goal of your advertisement, of your marketing, of whatever you’re putting out there.<br> <br> <br> <br> The main goal is to get that the other people, the other person to do something.<br> <br> <br> <br> I don’t care if you’re even working for a charity and you’re trying to get someone to donate blood. It doesn’t matter what the action is. It doesn’t matter if money exchanges hands. It’s the same concept to get someone to do what you want them to do. One of the main things you have to do, is ask them to do what you want them to do and give them very clear instructions as to how to do it and to not complicate it and not try to offer too many different options for calls to action.<br> <br> <br> <br> One of the things that we’ve found over the years is that if you give too many options for a person to be able to do the action, you know, let’s say you’re selling a particular thing and the only way to sell it is to get them to purchase it directly from you.<br> <br> <br> <br> And so you could have them send you a letter in the mail.<br> <br> <br> <br> I mean you could have them go to a website, you could have them make a phone call to you. If those are the only three ways of doing it, I would suggest not offering each of those three ways. You think, well, if I offer three ways, I’ve got three chances of people doing something.<br> <br> <br> <br> No.<br> <br> <br> <br> In actuality, most people if you will give them too many offers, they will get confused and not take any.<br> <br> <br> <br> Whereas if you just offer one streamlined, and these are all things you can test in your advertising, so I don’t take anything I say for absolute fact, you should test it for you, your market and what you’re doing. But in general, give them one action per piece of advertising per marketing effort per time period or what have you.<br> <br> <br> <br> However you’re getting in touch with somebody.<br> <br> <br> <br> Tell them just to make a phone call.<br> <br> <br> <br> Tell them just to go to one website and do one thing when they get there.<br> <br> <br> <br> For example, I instruct people quite often on these videos to go to DreamBizChat.com that’s our latest call to action and to fill out the application if they feel like it applies. That’s another Call to Action that tied with it, but it’s all around the same thing.<br> <br> <br> <br> So go there, watch the video, fill out the application. Those are the three things.<br> <br> <br> <br>
