Summary: <a href="http://brianjpombo.com/how-known-are-you-to-your-prospective-customers/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> How known are you to your perspective customers?<br> <br> <br> <br> Hi I’m Brian Pombo welcome back to the office here at the headquarters in Grants Pass Oregon for another Brian J. Pombo Live.<br> <br> <br> <br> Today I want to talk about being known.<br> <br> <br> <br> It’s kind of a very basic idea, but it comes from the concept of being known, liked and trusted as being kind of the cornerstones of something you should focus on.<br> <br> <br> <br> If you’re really wanting to stand out within your marketplace, stand out within your industry, stand out, apart from your competition, known, liked and trusted. Those are the steps. <br> <br> <br> <br> It starts with being known. <br> <br> <br> <br> And so I wanted to talk about that with you today. I was having a discussion with somebody, a friend of mine that’s running for political office locally and this was yesterday I was having this talk with him.<br> <br> <br> <br> And we were actually listening to somebody else giving him advice who had ran for political office and everything that she had mentioned had to do with the concept of being known by the right people.<br> <br> <br> <br> Of course, that’s what it comes down to.<br> <br> <br> <br> But it occurred to me that it’s really across the board. It doesn’t matter whether you’re running for political office, it doesn’t matter whether you’re trying to get more customers for your business.<br> <br> <br> <br> It doesn’t matter whether your doing network marketing and you’re trying to get people involved in that.<br> <br> <br> <br> It doesn’t matter whether you run a nonprofit and you’re trying to get people to donate.<br> <br> <br> <br> It all comes down to being known, liked, and trusted, and the toughest thing for people to wrap their mind around is that first step of being known. But it is so important.<br> <br> <br> <br> Politics, it’s completely true of one of the things that people don’t take into account over the last major presidential election between Donald Trump and Hillary Clinton is that you had two people that were nominated by their parties very clearly. I mean obviously they had some credentials of some sort, but they were largely nominated because they had enormous name recognition.<br> <br> <br> <br> How often do you see two people up against each other who were very well known by the average person?<br> <br> <br> <br> Even people who have nothing to do with politics but their names preceded them. They are known to some extent they have that name recognition. I think a lot of what allowed Donald Trump to go from someone who had never held political office at all to being the president of the United States came from that name recognition that you just can throw away.<br> <br> <br> <br> Yeah, you could say that he was on TV and all these other things, but it was the fact that people knew his name that made him stand out.<br> <br> <br> <br> They knew his name and I bet possibly, maybe even more people knew his name then Hillary Clinton, and especially if you talk about the voters, the people that ended up voting across the board. Obviously you deal with the electoral college and all that, those details, but you can see how this was a way that he can, he could actually run, have all the blunders and everything, all the strange situations that came about during the election and still rise above it and when it’s that name recognition.<br> <br> <br> <br> The same thing’s true of a local political office, but the same thing is true of you.<br> <br> <br> <br>
