Wants vs Needs: Which Is More Important?




Brian J. Pombo Live show

Summary: <a href="http://brianjpombo.com/wants-vs-needs-which-is-more-important/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> Wants versus Needs: Which is More Important?<br> <br> <br> <br> Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you today from Grants Pass Oregon and the blank office, which we’re still trying to put our mark on today.<br> <br> <br> <br> We’re talking about wants versus needs and specifically in terms of your customers.<br> <br> <br> <br> So we’re going to be talking about what, what you should be focusing on when you’re talking to them, their once or their needs?<br> <br> <br> <br> And let’s first start out by discussing your wants. Possibly you’re a business owner, possibly you might be wanting to take your business from where it’s at to really a higher level, to take it and really in the long run, let’s say in the next year, in the next five years, in the next 10 years, create a dream business scenario out of it.<br> <br> <br> <br> If that sounds like you, and if you happen to be in the self-reliance field, meaning you have products or services that help people to become more self reliant, those two items that you know, being that you’re a business owner or executive, you’ve got a business in the self-reliance field.<br> <br> <br> <br> If you meet those two qualifications go to DreamBizChat.com. Watch the video there. Tell me what you think if you like it, and if you think it applies to you and that you’d qualify for a free sit down with me talking just over the phone or over a video chat.<br> <br> <br> <br> Then go to DreamBizChat.com. Fill out that application after watching the video. DreamBizChat.com link is in the description in case you forget.<br> <br> <br> <br> So Wants versus Needs, which is more important now before you think too hard about this, oftentimes if we’re just going to sit down and we’re saying, okay, I’ve got to deliver a product or a service to somebody, do I want to focus on their wants, what they want or something that they really need?<br> <br> <br> <br> Because if they need it, aren’t they gonna go after that before they go after their wants?<br> <br> <br> <br> Isn’t that going to mean more to them?<br> <br> <br> <br> If they need something, won’t they be returning over and over again if they need what I’m selling them?<br> <br> <br> <br> And the plain truth of the matter is, if you’re going to look across the board, it’s not true. In most cases, people are more interested in getting there wants then their needs.<br> <br> <br> <br> Now this is completely illogical, I understand, but you’ve got to remember most people are not logical creatures.<br> <br> <br> <br> Most people are run fully by their emotions.<br> <br> <br> <br> Now, you may not like that fact. I don’t like that fact. I don’t like dealing with people who are emotional messes. But to be honest, most people out there run by their emotions. They make emotional decisions and then they back it up with some form of logic. If you ask them why they did it, they’ll come up with a story.<br> <br> <br> <br> And oftentimes that story has some sense to it in some way. There’s a logic behind it, but they didn’t really make that decision for the reason that comes out of their mouth. More often than not, they make that decision based on a very basic, sometimes even primal want. They just want something.<br> <br> <br> <br> They want to be noticed.<br> <br> <br> <br> They want to be loved.<br> <br> <br> <br> They want to be wealthy.<br> <br> <br> <br> They want to be comfortable.<br> <br> <br> <br>