Summary: Bill Cates and Jeff explore the power of the referral in sales. The reason most people don’t ask for referrals is a fear, which comes from a lack of confidence. How you serve your customer will determine your confidence to ask for a referral. Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources.
