Summary: This is one of my favorite with Dr. Jerry Lanier founder of Dental Kids Kare and Brent Edwards, healthcare marketing guru. Dental Kids Kare was the largest pediatric dentist in California with 26 before selling the chain to Western Dental & Orthodentist. Dental Kids Kare currently has over 244 clinics and growing... Now, Dr. Lanier and Brent focus on mentoring, simplifying business for clinicians and devising an exit strategy focusing on EBITDA. Most important piece of the conversation is how they build these clinics by serving underprevillaged kids, which real resonates compassionate capitalism These two are real Healthcare OG and I'm learning a ton from What Legacy are you looking to leave? TOPICS Planning to exist? Or are you draining the business? Socialized Healthcare and need for entrepreneurs NEW Book "The Entrepreneur Dentist" 5 P's of building a saleable dental business Owning Your Niche Eyeing the Exit Marketing is not a thing we do, it's everything we do: Reputation Time Stamp 0:00 - Not a shortage of resources, but Resources-fullness 1:00 - Fun in seeing results 2:00 - Beginning of Dr. Jerry and Brent's conversation 3:30 - Marketing Offer You Can't Refuse 4:45 - Fight the war with what you have 9:00 - Pioneer Direct-to-Consumer Marketing 11:00 - Niche can make you rich 13:00 - Maintaining Discipline 14:00 - More Important than money is Legacy? 16:00 - Verge of Bankruptcy 17:00 - Competing with National Brands 18:00 - Build Something worth selling | Building the Prototype 19:00 - Economies of Scale 20:00 - Trusting your calling 21:00 - Blue Ocean Opportunity and High Demand 22:00 - Attraction marketing 24:00 - Profit vs Non-Profit Outlook 25;30 - The band is back 26:00 - The best way to predict the 27:00 - DTI Zone 29:00 - Socialized Healthcare needs an Entrepreneur 30:00 - Book "The Entrepreneur Dentist" 31:00 - From South Central to La Flint Ridge 33:00 - Resume of Servicing the People 34:30 - Marketing Doctors Plan 35:00 - Marketing impacts every part of the business 38:00 - PPR (ProActive Patient Relations) 39:30 - Why own a practice. Don't jump in the water if you cannot swim 42:00 - Connect with Dr. Jerry Lanier @ EntrepreneurDentist.com Connect with Brent Edwards LinkedIn: http://bit.ly/33si2Qz Dr. Jerry Lanier: www.MKTGdocs.com Connect with Sales Culture Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ InstaGram: www.instagram.com/sales_culture/ Facebook: www.facebook.com/SetSalesCulture/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/s/12471a0/podcast/sponsor/acugkf/url/https%3A%2F%2Fanchor.fm%2Fapp">https://anchor.fm/app</a> --- Send in a voice message: https://anchor.fm/sales/message
