Summary: Martin Pagh Ludvigsen is the Director of Creative Technology at MullenLowe, a Los Angeles advertising agency where he works primarily on their Acura account. During his tenure, Martin has directed a series of increasingly innovative, award-winning technology-driven experiences for Acura. One example was “What a Race” the launch of the 2018 Acura TLX, where a custom augmented reality-helmet was created and the race reached more than 3 million people. He’s created unique and innovative campaigns for Acu
