Summary: <br> <br> <a href="http://brianjpombo.com/2-things-you-need-to-grow-your-successful-business/"></a><br> <br> <br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> Two things you need to grow your successful business.<br> <br> <br> <br> Back to BrianJPombo.com and Brian J. Pombo Live, which is brought to you by DreamBizChat.com. Go DreamBizChat.com if you’re a business owner or executive that in a self-reliance based business, meaning that you sell products and services to people to help them become more self reliant.<br> <br> <br> <br> If you think that applies to you, go to DreamBizChat.com go check out the video that we have there. It’s completely free and you can see if you qualify for a fee.<br> <br> <br> <br> Welcome back. We are here in Grants Pass Oregon and today we’re going to be talking about the two things you need to grow your successful business beyond where it currently is. Take it to the entirely new next level and these two things don’t come from me.<br> <br> <br> <br> They come from a guy named Gary Bencivenga. He is a famous world famous copywriter, he’s made a living at writing really good advertising copy, really amazing, sold millions and millions of millions worth of products through the years.<br> <br> <br> <br> I believe he’s, for the most part, retired now, but you could still find a lot of his material out there.<br> <br> <br> <br> One of the things he put out years ago was something called marketing bullets. And these are a number of articles that he wrote about specific marketing principles. And one of them we’re talking about today is bullet number 29. You can find them, they’re all for free out there or over on marketingbullets.com and I recommend reading everything that Gary Bencivenga has put out through the years. It’s amazing stuff. Really good.<br> <br> <br> <br> It all applies back to sales, but sales applies to anything have you do with business, which is why we’re talking about it here.<br> <br> <br> <br> Two things he mentions in this, in this specific article, this bullet number 29, and the two things we’re going to be talking about today is the two things that he sees are necessary for success of all copywriters.<br> <br> <br> <br> In reality, it’s necessary for success in anybody that’s growing a business.<br> <br> <br> <br> And even if you’ve had a successful business up until now, chances are if you’re not able to go any further, there’s these two things. One of these two things is getting in your way or both. And we’re going to just go touch on them real quick today.<br> <br> <br> <br> Tomorrow I want to talk about the rest of his article, which we’ll get more into that tomorrow.<br> <br> <br> <br> But first I want to go over these two things.<br> <br> <br> <br> The first thing you have to have, which is the first thing everyone always focuses on is the mastery of your craft.<br> <br> <br> <br> So whatever it is that you’re attempting to get out there to sell more of, maybe it’s a service, maybe it’s a product. Either way, if you’re looking again at out there, you’ve got to really be a master of whatever it is you’re trying to get out there.<br> <br> <br> <br> You have to really know what you’re doing, what you’re providing for the end customer and really know it as well as possible. And that’s something that really never ends.<br> <br> <br> <br> You’re always going to be learning more and more and more on how to go about doing that. That’s the first main thing.<br> <br> <br> <br> We almost always focus on that.<br> <br> <br> <br> But the second thing that oftentimes is missing are the list of complete su...
