Summary: Doug Bauer, CEO of The TriPointe Group, shares with Jeff the importance of sales, the lifeblood of every company. Some executives might see sales as a necessary evil but without revenue a company can’t continue to function. Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources.