Summary: Easy testing tools and personalization as Tim talks to Convert.com founder Dennis van der Heijden about the proper role of testing tools, personalization, marketing automation software, and waking up with an elephant in your tent.
Summary: Easy testing tools and personalization as Tim talks to Convert.com founder Dennis van der Heijden about the proper role of testing tools, personalization, marketing automation software, and waking up with an elephant in your tent.
