Summary: The process of securing partnerships and brand deals can feel overwhelming. Who do you pitch to? How did you get a foot in the door and what do you say when you do? Is there a formula in determining how much capital you need to raise and when you’re starting out, how do you prove to a brand that you’re event or brand is worth investing in. These are just some of the questions we posed to Brandice Daniel, CEO of Harlem’s Fashion Row and co-founder of the Great Girlfriends podcast. Founded in 2007, Harlem’s Fashion Row began as a passion project, aiming to raise the visibility of multicultural fashion designers. Over the years, she has not only secured over $2million in events sponsorships with the likes of Target, Smartwater and Macy’s, she has also generated media partnerships for her events with the likes of the New York Times, Washington Post, Teen Vogue and Forbes. Work with Naomi: • Sign up for a complimentary coaching discovery call to learn more about our group coaching programs: bit.ly/2DjlR0X Join the Community • For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: bit.ly/2rVZVzo Learn more about Brandice here: http://bit.ly/2mi2grh
