How UserIQ Built an Inbound Traffic Monster with Content Pillars, Webinars and Paid Advertising

Summary: Meet Nicole Smith, the CMO of UserIQ, a customer success platform helping businesses align around user needs. Prior she led the marketing efforts at Dodge Communications (now MERGE Atlanta). In this episode, you’ll hear about Nicole’s journey joining UserIQ as their first full-time marketer. You’ll learn about the process they had to go through to find product-market fit in the early stages of their SaaS and the valuable lessons learned. You’ll find out how to build a focused long and short term marketing plan for lead gen and demand gen, and Google advertising secrets you can use to generate quality leads. And finally, you’ll hear how events both in-person and live webinars can be a great marketing experiment to generate quality leads. This is an episode with lots of amazing examples to back up points and very detail-oriented, enjoy!