Summary: <br> <br> <a href="http://brianjpombo.com/what-you-need-to-know-about-your-customer/"></a><br> <br> <br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> What do you need to know about your customers? Hi I’m Brian Pombo welcome back to the Orange Office here in Grants Pass Oregon. I don’t know why I do this. Every time I’ve re-adjust myself, nearly every single time we sit down and I introduced myself, I re-adjust myself in my chair. It’s just a little weird thing that I do.<br> <br> <br> <br> So welcome back. Today, it’s going to hit you hard if you’re a business owner of any type or if you’re an executive in a business and you really take what I have to tell you today to heart, we’re going to discuss marketing. I know marketing, it scares the bejesus out of anybody that doesn’t like talking about marketing or doesn’t like dealing with people that deal in marketing.<br> <br> <br> <br> There’s a reason why it bothers you so much and if it doesn’t bother you, I’d love to hear what you think about what I have to say today.<br> <br> <br> <br> I’ve got this water sitting in the background. What I want to talk with you about is this concept that I’ve brought up before, which are the three main steps behind marketing. And they are Market, Message, Media.<br> <br> <br> <br> In other words, starting out with your who, your end market, your customer, your clientele.<br> <br> <br> <br> Who is your market?<br> <br> <br> <br> Who’s going to be buying from you?<br> <br> <br> <br> What’s the message, what do you want to tell them?<br> <br> <br> <br> What do you want them to do?<br> <br> <br> <br> What is your message to them?<br> <br> <br> <br> And then going to the where and when the media end of things. Where and when are you going to deliver the message to who? Starting up here and going the opposite direction. It’s the opposite of what most people do. Most people start down here, they say, “we’ve got to have Facebook ads.” Okay, what are we gonna do about it?<br> <br> <br> <br> And then they start thinking about their message in their market and everything. After they start out with a product, they start out somewhere in the message area with a product or a service and then they go, “well, okay, where are we going to talk about this and everything?”<br> <br> <br> <br> And they cut out the most important thing, which is the WHO, the human being.<br> <br> <br> <br> On the other end of the purchase is who you should be thinking about most often. Today we’re going to be talking about the WHO, your customer, what do you need to know about them that you either don’t know right now or haven’t thought about hard enough that will make everything else that you do in marketing so much more simple.<br> <br> <br> <br> The people who you work with, either a marketing firm that you’ve hired, advertising firm that you’ve hired, your marketing team that are in house.<br> <br> <br> <br> Oftentimes if they are talking about marketing and it confuses you, then they don’t know what they’re talking about. Marketing should not be a confusing thing. Marketing is a simple thing. It’s as simple as this as who, what, where, and when. That’s what marketing is.<br> <br> <br> <br> All it is is the communication of a message. And this does doesn’t only refer to business either, but if any of this is making sense to you, and I’m going to go a little bit more into the who as we go along here.<br> <br> <br> <br> But if any of this makes sense to you and you happen to be in the self-reliance field, meaning you have products and services that help people become more self r...
