Summary: <br> <br> <a href="http://brianjpombo.com/do-they-trust-you/"></a><br> <br> <br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> That’s all fine, but do they trust you? Hi I’m Brian Pombo welcome back to the Orange Office here in Grants Pass Oregon. It’s a lovely day today. A little overcast, nice weather. I was hanging out with my family today, and Wednesday’s to do that. Tend to spend a lot less time in the office, a lot more time with my family.<br> <br> <br> <br> Let’s talk a little bit about trust and how that affects your business.<br> <br> <br> <br> I don’t care whether you’ve got a local based business or whether you’ve got a large e-commerce in Pyre or whether you’ve got a real tight business with only you and maybe a handful of other, uh, employees. It doesn’t matter. Trust matters as long as there’s only two places. Well, there’s one main place that trust doesn’t matter.<br> <br> <br> <br> Trust doesn’t matter if you’re selling short-term, if you’re selling one time products or services to people.<br> <br> <br> <br> And it doesn’t matter whether they like it or not, you just get in, you sell it, you make the money, you move on.<br> <br> <br> <br> If you’re doing that type of business, and I don’t think most of the people that I’m talking to do that. But if you’re doing that type of business, trust doesn’t matter because you just move on to the next and you don’t care much about reviews online or anything of that sort.<br> <br> <br> <br> You’re just care about finding the next person, the next person, the next person, the next person and you don’t have to worry about repeat business.<br> <br> <br> <br> But if you’re in any other type of business where you’re more concerned about repeat business, where you you’d like to get a customer, once you realize it takes a whole lot to get that customer to buy one time, you might as well have them buying over and over and over again or getting involved in a subscription or getting them involved in a membership or some form of action where you build trust over time. <br> <br> <br> <br> Where they like you more and more and more and more as time goes on as opposed to less and less and less the more interaction that they have with you or your product or service.<br> <br> <br> <br> That’s where trust comes in.<br> <br> <br> <br> It seems like real fluffy concept, but it’s real. It’s a real thing that exists in the human mind. And I’m gonna prove it to you in a second that we can take this all back to this quote. I know I bring it up nearly every other video that we sit here together, but it’s that quote from Bob Burg that, I’m paraphrasing it.<br> <br> <br> <br> It’s basically discussing that, you know, if you set aside everything else people do business with people that they Know, Like, and Trust. <br> <br> <br> <br> And it’s a great quote. Because it’s so simple and it seems like one of those things that’s been around for a really long time and it’s not that old of a quote. It’s only a handful of years old and, but it’s, it’s really held true.<br> <br> <br> <br> If you go and you look it up and see all the articles and everything else that had been written about that one quote. And it comes down to the simplicity of those three words.<br> <br> <br> <br> Know, Like, Trust and among these, Trust is the greatest.<br> <br> <br> <br> And if you’ll listen to Dean Jackson, he’s one of my heroes really within the marketing world and business strategy world. He’s the one that I first heard say that it’s really in that order.
