Summary: Ben Parr is the co-founder and President of Octane AI, an automated messenger bot service that connects directly to Shopify. He was also a co-editor at Mashable by the time he was 24 and wrote the book Capitovology about the science and psychology of attention. Ben and Brian dig into how to think about integrations in your marketing stack and the importance of capturing the attention of your customers and maintaining lasting relationships with them. You can learn more about Ben and his book Captivology at benparr.com. Check out Octane AI at octaneai.com or on Instagram @octane_ai.
