Summary: In this episode we are going to talk about landing pages.<br> But first, an announcement: We now have a listener help and input line! You can call 512-827-8377 and leave a question on our voicemail and we might answer it on a future episode. You can also send us a high quality recording on NovelMarketing.com/contact.<br> Show Notes<br> What is a Landing Page?<br> <br> * A landing page is a web page designed to get the visitor to take a specific action.<br> * Extreme landing pages are called Squeeze pages where only one kind of action can be taken. Usually, giving your email address and signing up for your newsletter.<br> * Typically, landing pages are educational and help answer any questions and objections someone has about taking that specific action.<br> * People typically come directly to landing pages and not through your website’s home page. This is the page new visitors “land” on.<br> * Landing pages are often not listed in the menu of a website.<br> * Traffic comes from Ads, Emails, Interviews, a link from the back of your ebook, or even physical book, etc.<br> * Example 1: <a href="http://www.podcasthostdirectory.com">www.PodcastHostDirectory.com</a><br> * Example 2: <a href="https://mailchi.mp/2c6ed6bde99f/free-song-from-rooms">https://mailchi.mp/2c6ed6bde99f/free-song-from-rooms</a><br> <br> <br> Why are Landing Pages Useful?<br> <br> * Landing pages work because they increase your conversion rate. More people take action on a landing page than they do on any other kind of page.<br> * They’re simple, easy to understand, easy for people to take action.<br> * The more options you give someone, the less likely they are to take any action.<br> <br> * Jams Experiment<br> <br> <br> * This is why so few landing pages have navigation.<br> <br> <br> How Can Authors Use Landing Pages?<br> Authors use landing pages to:<br> <br> * Get signups up for a launch team.<br> * Grow an email list by promoting a reader magnet.<br> * Sell a book<br> <br> * MyBookTable Pro has a Landing Page mode that does this automatically<br> <br> <br> * Promote a launch party.<br> * Get signups for a Webinar or other online event<br> <br> <br> What to put on your landing page:<br> <br> * Headline “The World’s Most Comprehensive Podcast Host Directory”<br> * Explanation/what they get “Get in contact with over 100,000 podcast hosts from around the world! Currently available for Novel Marketing Podcast patrons only.”<br> * Graphic<br> * Form (Sometimes a call to action button like “Buy Now”)<br> * Video (Optional)<br> * Testimonials/Endorsements (Optional)<br> * FAQ (Optional)<br> <br> <br> Landing Page Tips<br> <br> * Stick close to the template.<br> * Assume that the person coming to the page is not yet convinced to take action. Ask yourself, what would push them over the edge to take action?<br> * Making sure your landing pages are mobile responsive.<br> * Have your buttons complete the sentence “I want to ____”<br> <br> * Examples:<br> <br> * Download the free guide<br> * Read the short story<br> * Sign up for the ______ (webinar, etc.)<br> <br> <br> <br> <br> * Keep the page focused. Don’t mention the sequel<br> * Answer the “why” which is the whole point of the thing!<br> * Answer the “what’s in it for me?”<br> * Respond to any objections.<br> <br> * “You can unsubscribe at any time with one click.”<br> * “I won’t let anyone else have access to your email, ever.”<br> <br> <br> * Keep the form simple. Don’t ask for more than you need.<br> * Use trust badges if possible.<br> * Advanced: Split test your landing page to see what works and what doesn’t<br> <br> * <a href="https://www.novelmarketing.com/172/">https://www.novelmarketing.com/172/</a><br> <br> <br> <br> <br> Tools to Make Landing Page Creation Easier<br> <br>
