How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]
![Marketing Smarts from MarketingProfs show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/039/631/small/marketing-smarts-from-marketingprofs.jpg)
Summary: Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI.