Summary: <br> <br> <a href="http://brianjpombo.com/should-you-sell-information/"></a><br> <br> <br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> See more about fermentation by going to the Shockey’s website at – <a href="http://ferment.works">ferment.works</a><br> <br> <br> <br> * Click the link below to hear Brian’s interview with the Shockey’s. <br> <br> <br> <br> <br> <a href="https://offthegridbiz.com/kirsten-christopher-shockey-fermentworks/">Kirsten & Christopher Shockey – Ferment Works</a><br> <br> <br> <br> <br> Should you be selling information?<br> <br> <br> <br> Hi I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon. Today we’re going to talk about, another episode from the Off the Grid Biz Podcast that I’m going to encourage you to go and listen to. These to fine people joined me in the Orange Office. <br> <br> <br> <br> I’ve made references to their podcasts in the past because we had major technical issues with it where everything worked out great. I wasn’t even planning to have them be interviewed in person here in the office. <br> <br> <br> <br> But one thing kind of led to the other. We ended up back here. They were one of the first interviews I ever had that was live. And in doing so, I did not plug everything in quite properly and everything did not turn out great audio wise. So I had to go through, fix it all.<br> <br> <br> <br> And we still came out with something that I think is still listenable. So I’ll go and listen to their podcast. This is also the longest interview that I’ve had up until now. <br> <br> <br> <br> I honestly think it’s one of the best interviews that we’ve had up till now. That’s not from the interviewer perspective, but from the guest perspective they had so much depth, and because we had two people, they we’re going back and forth along with their story and covering how all these things tie back into business in very subtle ways. <br> <br> <br> <br> But I have a little commentary on the end pointing out the things that are think are most important. And one of them is the concept of an information business. Now this isn’t going to ruin anything for the podcast.<br> <br> <br> <br> What you want to do is go and listen to it because they talk about how they started out as a product business. So their business is called Ferment Works. You go and check it out. Its <a href="http://ferment.works">ferment.works</a> and you can listen to the podcast by clicking on the link here in the description. <br> <br> <br> <br> So check out the description, you can see the link, and if you happen to be watching on Instagram or listening on a podcast, go to offthegridbiz.com and you can go and find their podcast. It’s a few episodes behind from where we are at today and so it’s from August 1st. <br> <br> <br> <br> They had started fermenting vegetables, fermenting different things and selling things like Sauerkraut and selling them at the local farmer’s markets and so forth. And had built up quite a good size business to the point that they started getting orders from larger companies. <br> <br> <br> <br> When they ended up getting an order from whole foods market of all places. They had to make a decision of are we going to go in this end of business, do we want to keep going this direction and change our lives this dramatically or do we want to keep some of our lifestyle while at the same time using the vehicle that we’ve already built to be able to do something different?<br> <br> <br> <br> It’s a really, really, really interesting concept. Then a lot of people don’t think about they want to build up their business, but they oftentimes people don’t stop going ...
