Facebook Home Sucks! Google and Bing Recommending HTML5? How Do You Explain SEO to a Teenager?

Summary: Facebook Home Sucks! eliminates Google Search on non-Facebook Home Partner Android phones; Both Google and Bing now recommend using HTML5 pushState to allow for SEO friendly crawlable AJAX; How do you explain SEO to a teenager? Better yet, to a business prospect who has no idea what you are talking about?