Summary: <p>Int is episode, I review the top podcasting advertising options and why.... </p> <p><br></p> <p>Hard to reach demographic</p> <ul> <li>63% of listeners said they purchased from podcaster - <a href="http://bit.ly/2Y38OMv">http://bit.ly/2Y38OMv</a> </li> <li>higher income 45 over $75K 16% over $150</li> <li>18 - 35 listener</li> </ul> <p>Pre-Roll Programmatic vs Live Host Read</p> <ol> <li>Spray and Pray - Pre-rolll all day</li> <li>Sniper Rifle - Live reads if you're </li> </ol> <p>CPM - downloads within 30 days </p> <ul> <li>Only paying for 30day reach</li> <li>Depends on genre (focus more on audience, not genre) <ul> <li>A lot of cross pollination </li> <li>Business guys like comedy</li> </ul> <p>The cost range of a typical 30-second podcast ad spot is somewhere between $10 and $50 (per thousand downloads). </p> </li> <li>B2B demand higher CPM upto $50</li> <li>Proven market</li> </ul> <p>Reputation Matters</p> <ul> <li>4, 8, 12 episodes</li> <li>Links and CTA in show notes</li> <li>Loop back to social media (Linkedin Ad spend with podcasting) </li> </ul> <p>Marketplace </p> <ul> <li>Spotify - <a href="http://bit.ly/2Y1LbUk">http://bit.ly/2Y1LbUk</a> </li> <li>PodcBean - <a href="http://bit.ly/2Y1T6kI">http://bit.ly/2Y1T6kI</a><br> </li> </ul> <p>Let's Connect</p> <ul> <li>LinkedIN - <a href="https://www.linkedin.com/in/joealexlemon/"><strong>https://www.linkedin.com/in/joealexlemon/</strong></a> </li> <li>DigiMarCon - <a href="https://digimarconwest.com/"><strong>https://digimarconwest.com/</strong></a><br> </li> <li>SC Website: <a href="https://salesculture.work/"><strong>https://salesculture.work/</strong></a> </li> </ul> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/s/12471a0/podcast/sponsor/acugkf/url/https%3A%2F%2Fanchor.fm%2Fapp">https://anchor.fm/app</a> --- Send in a voice message: https://anchor.fm/sales/message
