Get Out of Your Bubble




Top Secrets of Marketing & Sales show

Summary: A few weeks ago, I was in California for a wedding and I got a big reminder about the fact that regardless of what's going on in the economy, there is always a segment of the population that has significant money available to spend. So every now and then I think it's a good idea to just get out of your bubble!<br> <br> <br> <br> David:         Hi and welcome to the podcast. In today's episode, we're going to try something a little different. I'm going to welcome a new co-host who will be along for at least the next several episodes to help me probe a little deeper, perhaps ask a few questions that you might be inclined to ask yourself, if this were more of a dialogue, and hopefully make this podcast even more valuable to you. His name is Chris Templeton. He's got extensive experience doing this kind of thing. So welcome Chris!<br> <br> Chris:         Thank you, David. So, you're at this wedding and then you mentioned getting out of your bubble. What does that mean to you? Cause I think so many people don't really have a good sense of that.<br> <br> David:         Yeah. Well I think every one of us in our day to day lives, we're doing things, we're operating around a certain group of people were interacting with the same people. We're talking to the same people and sometimes when we just get out of our zone, get out of our bubble, we're able to see things a little differently. And I mean the economy now at the moment for most people actually seems pretty good, but sometimes you can get out of your bubble and you can see that, wow, it's even maybe better than I thought. And regardless of what the economy is doing, even when it's not as good as it is, there are always situations, there are always people who are still doing things, still spending money and still having a great time.<br> <br> Chris:         You know, it is really easy to go down that road of kind of telling a story about what's going on, and a lot of times I think as business people especially, we get stuck in that place. But what do you do? What's the process of getting out of your bubble? I think people kind of, well, I don't know, who should I talk to? It's kind of a nebulous thing for a lot of people.<br> <br> David:         Starting with where you are and who's in your bubble now, it's really just a matter of starting with that and then saying, okay, how can I expand beyond this? I mean, are there are people in my industry that I should be interacting with are there people beyond my industry that I should be interacting with? Looking at our prospects, the types of prospects that we're interacting with. Should I be interacting with a different level of prospect people and perhaps larger companies, people who have more connections themselves? Should I try to look at things like LinkedIn and identify more of the people on there that I want to be interacting with? We're connected with so many people that I think the opportunities, the potential for getting out of our bubble are practically limitless, but it starts with just identifying, okay, who is somebody else that I might just want to talk to? Might want to have a conversation with to start thinking beyond my current circumstances.<br> <br> Chris:         And when you talk about all of the different means that are available to us, whether LinkedIn, Facebook, our list of prospects, clients, I think part of the problem for a lot of businesses, is I don't know where to begin. It's so overwhelming. So from your standpoint in what you do, what do you see as kind of the ideal process of starting?<br> <br> David:         If you have an idea of where you want to be, that's part of it. Some of this is just direction. I mean, getting out of our bubble is like, okay, well before I leave I have to decide where I want to go, just as if I were getting into a car and going somewhere. So when we think in terms of the types of prospects we'd like to interact with,