Summary: <br> <br> <a href="http://brianjpombo.com/what-type-of-content-should-i-make/"></a><br> <br> <br> <br> <br> <a href="http://DreamBizChat.com">ht</a><a rel="noreferrer noopener" href="http://DreamBizChat.com" target="_blank">tp://DreamBizChat.com</a><br> <br> <br> <br> When it comes to content marketing, what type of content should you be making? <br> <br> <br> <br> Hi, I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon for today’s Brian J. Pombo Live. And today we’re talking about content marketing again. <br> <br> <br> <br> What kind of content should I make? <br> <br> <br> <br> This is a common question that I hear from people. I like to break it up into three different areas of surprise, surprise. I love breaking things into threes. It’s just easier for my mind to wrap itself around. <br> <br> <br> <br> First area would be text, second area audio, third area video. Pick one of those. <br> <br> <br> <br> Text what I mean by text is just any type of writing, so a blog, any type of writing whatsoever. If you think better by just typing something out or writing something out, if that’s your easiest way to communicate, then go with the text area.<br> <br> <br> <br> If audio is going to be easy for you, if it’s just easier to just record audio on your phone or a digital recorder, do it that way. If it’s easier to do video to just pull out your phone and just do a quick video like I’m doing right now, then do it that way. <br> <br> <br> <br> So it all comes back to what’s easiest for you and it’s not just about what’s easiest for you, but what’s easiest to do on a regular basis. <br> <br> <br> <br> We were talking before about doing daily videos like I’m doing here, doing a daily video. You may be listening to this over a podcast, so that’s the re-purposing of my daily videos. <br> <br> <br> <br> These daily videos start out over on Facebook. They get spread out to YouTube, Linkedin, Instagram, Twitter and so on and so forth. A YouTube especially gets populated out there.<br> <br> <br> <br> Then we take the audio, send it out via podcast that reaches also via my BrianJPombo.com slash media you can view all the previous, they’ll relisten to all the previous episodes.<br> <br> <br> <br> It doesn’t really matter which one you pick because any one of those that you pick, text, audio or video can be repurposed afterwards.<br> <br> <br> <br> Whether you have someone else read your text or someone else do it on video or have they have robots that are getting pretty good at reading text and sounding pretty natural. Uh, you know, if you have Siri on your phone or any other type of reader on your phone, if you have an Amazon Kindle, it can read a book for you. And the voices are actually getting pretty good. <br> <br> <br> <br> You can have that transferred over to video. You can have the words actually show up on the screen. <br> <br> <br> <br> There’s a whole bunch of options available. Just start, pick something that you can do daily or at least regularly, maybe even weekly, but start doing something so that you get your voice out there. <br> <br> <br> <br> You get your ideas out there, you put things out there so that you can bring eventually business back.<br> <br> <br> <br> Or if you’re doing any form of promotion whatsoever. I work with business people, but it doesn’t matter what you’re looking to promote. You’re looking to promote a cause, you’re looking to promote your music. It doesn’t matter if you’re looking to make any money off of it or not. <br> <br> <br> <br> If you’re looking to get an idea out there,
