Summary: <br> <br> <a href="http://brianjpombo.com/i-dont-want-to-be-in-front-of-the-camera/"></a><br> <br> <br> <br> <br> <a href="http://DreamBizChat.com">htt</a><a rel="noreferrer noopener" href="http://DreamBizChat.com" target="_blank">p://DreamBizChat.com</a><br> <br> <br> <br> I don’t want to be in front of the camera! <br> <br> <br> <br> This is what I hear over and over again from people. I don’t want to be the center of attention. I don’t like the way I look. I don’t like anything about what I put out. I don’t like the sound of my voice. I don’t think I could be good on the spot. <br> <br> <br> <br> I am Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon. Today we’re going to talk about the resistance that you may have to doing any type of content marketing. Especially if you’re talking about what I’m proposing, which is some form of at least daily content on a regular basis. <br> <br> <br> <br> Whether that be video, whether that be audio, whether that be text, meaning you’re writing something out and send it out to the world over email, over a blog or what have you.<br> <br> <br> <br> Where do you go from there? <br> <br> <br> <br> If you’ve got resistance, there’s a whole bunch of things that you can do. Number one, the first thing that I’d recommend doing is think about how can I do the same thing in a different way? <br> <br> <br> <br> So I don’t want to do video, but how can I get my message out without needing to do video? Can you do audio? Would you be willing to record yourself? You can always have somebody edit it for you afterwards, even if you think you’re going to be slow with it. But is it just your looks that bother you?<br> <br> <br> <br> If so, do audio. If not, if your voice bothers you, then think of doing texts. <br> <br> <br> <br> Think of writing. Do you think you could write down a message, a message that you’d want people to hear? Do you know enough about your topic that you can write something different every day or at least about the same things in a different way? <br> <br> <br> <br> I don’t talk about that many different things. I tend to stick to three main subjects, but I talk about it in a different way every day. Have been for nearly three months now. So that’s the question. Could do you think you could do that?<br> <br> <br> <br> If it really comes down to the fact that you don’t think you can do any of those things and you are the mover and the shaker in your business, in your organization, in whatever you’re trying to promote. <br> <br> <br> <br> If you’re the main person and you’re not willing to do those things, then you need to find somebody who is, you need to find somebody who is willing to be the face, the voice, the words of your organization. <br> <br> <br> <br> And maybe you need to tell them what to say and have them say it in their own way, but you need that person. You have to realize that you may become dependent on that person. If you’ve got that person, you’re going to have to keep using them. <br> <br> <br> <br> I’m thinking of a few examples just off the top of my head. Colonel Sanders with Kentucky Fried Chicken to this day, I mean he passed away, I don’t know, maybe in the early eighties, I believe, and they have never stopped using his image.<br> <br> <br> <br> They’re still completely tied to the personality that sold the brand. How about Burt’s Bees? Are you familiar with Burt’s Bees? I think Burt just passed away a couple a year or two ago. Even after the company was sold, they still kept paying Bert to show up to events to do different things. <br> <br> <br> <br>
