Superstar SDR 13: Mike Burrows and Katelyn McElroy from Salsify




Mastering Sales Development show

Summary: <p> Today we have a special episode, because we have two people joining us Mike Burrows and Katelyn McElroy from Salsify. They are two of the top performing SDR's from a group of 30, so they must be doing something right. </p> <p>The topics covered, are indexed below the video. If you don't have time to listen to the whole interview, just jump around.</p> <p>If you want to join the series or nominate a colleague, please send an email to podcast@altisales.com. We've already had ick Bieszczat, Grant Horvath, Val Moisland, Brandon Ferris, Jeremy Levielle, Hope O Baker, Jess Wilson (video), Mikey Pawell (direct mail), Louise Trump (email), Allie Hudson (cold calling), Jackie Lipnicki (cold calling) and Sam Silverman (Strategy) participate.</p> <p>Welcome guys!</p> <p><strong>Topics covered:</strong></p> <p>0:00 -&gt; Intros</p> <p>1:20 -&gt; What is Salsify and who do they sell to?</p> <p>2:00 -&gt; Inbound vs. outbound? </p> <p>3:25 -&gt; How are you being measured?</p> <p>5:30 -&gt; What is your quota?</p> <p>6:50 -&gt; Katelyn's secret sauce?</p> <p>10:10 -&gt; Mike's secret sauce?</p> <p>14:20 -&gt; What companies do you go after?</p> <p>16:30 -&gt; How does your company work? How many SDR's vs AE's?</p> <p>19:10 -&gt; What tools do you use?</p> <p>20:50 -&gt; How do you distribute accounts?</p> <p>22:55 -&gt; What is your activity?</p> <p>25:40 -&gt; Cold calling scripts and email templates</p> <p>27:10 -&gt; Training</p> <p>31:40 -&gt; What keeps you motivated?</p> <p>36:50 -&gt; How to get in touch with everyone</p>