Summary: <p>Today's episode I'll discussing choosing the right format for your podcast sponsorship... Enjoy </p> <p>Podcast listeners are among the most engaged and loyal audiences ever. The nature of the medium means that podcast hosts speak directly into our ears for over 30 minutes at a time, and many listeners build a strong affinity with the content and show host. </p> <p>Step 2: Categories of Podcasting</p> <ul> <li>Pre-roll 15 to 30 secs / start</li> <li>Mid-roll 45 to 1 min / live reads</li> <li>Post-roll 15-30 sec / end</li> </ul> <p><br> As a general rule, mid‐rolls are the most expensive (I'll talk cost later)</p> <p>The traditional success metrics are impressions and downloads per show. <br> </p> <p>Let's Connect</p> <p>Joe Linkedin: https://www.linkedin.com/in/joealexlemon/</p> <p>Website: https://salesculture.work/</p> <p>SC Instagram: https://www.instagram.com/joealexlemon/</p> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/s/12471a0/podcast/sponsor/acugkf/url/https%3A%2F%2Fanchor.fm%2Fapp">https://anchor.fm/app</a> --- Send in a voice message: https://anchor.fm/sales/message
