FL296 – Fearless Pricing Strategies for Online Entrepreneurs




The Flipped Lifestyle Podcast show

Summary: <br> In today's episode, we help Evan overcome her fear of charging for her products.<br> FULL TRANSCRIPT<br> Jocelyn Sams: Hey y'all! On today's podcast we help Evan overcome her fear of charging for her products.<br> <br> Shane Sams: Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online, and now we help other families do the same. Are you ready to flip your life? All right, let's get started.<br> <br> Shane Sams: What's going on everybody, welcome back to the Flipped Lifestyle podcast. It is great to be back with you again today. Super excited, super pumped, cannot wait to talk to another member of the Flip Your Life community today about growing and building their online business so that they can find the freedom they want in their life. Our guest today is Evan Garrapy. Evan, welcome to the show.<br> <br> Evan Garrapy: Thank you, I'm so excited to be here.<br> <br> Shane Sams: We already changed Evan's life before the show even started. Because I asked Evan before we got going, I said, "How do you say your last name?" And she said, "It's really hard, it's Garrapy." And I said, "Oh, it's like therapy, but Garrapy." And she's like, "I've never thought of that!"<br> <br> Evan Garrapy: So helpful.<br> <br> Jocelyn Sams: Yes, we'll send you our bill for that later, right.<br> <br> Shane Sams: Exactly. That was worth the call, worth the call.<br> <br> Jocelyn Sams: All right, well we are very, very happy to have you on the show today, and I'm really, really interested in what you do. So let's talk a little bit about that. Tell us about you, your background, and about the website that you started.<br> <br> Evan Garrapy: Yeah. In 2007, after my grandmother passed away, my dad's mom, I got really interested in researching family history, because I realized there were so many things I wanted to ask her, and I would never get the chance to. And one of them was about her German heritage that she was really proud of. And I just felt like, I didn't write anything down, I didn't ask her questions, so I scraped up enough money to buy an Ancestry.com account, and I taught myself over the next, what is it now, 2007, 12 years I guess, how to trace my family online. And I've learned a lot, so I started a website to teach other people how to do the same thing.<br> <br> Shane Sams: That's amazing that you say that, and I want to dig deeper into your background too, like what you do outside of the online world. But I have tried to do the Ancestry.com thing, because I'm kind of like ... Everyone thinks, because we work online, that we know everything about computers, and every website.<br> <br> Jocelyn Sams: False.<br> <br> Shane Sams: This was false. So my mom one time, we got one of those DNA kits, and my dad got one. I tried to get on there and figure out how to start ... In the commercial it's like, "I clicked the leaf and I knew that Alexander Hamilton was my second cousin." That's so stupid because that is not how it works.<br> <br> Evan Garrapy: Not quite.<br> <br> Shane Sams: Once you get in it, you just get overwhelmed and confused. I couldn't figure it out, I gave up. I tapped out. So that's what you kind of do, right?<br> <br> Evan Garrapy: Exactly. I kind of compare it to that last scene of Raiders of the Lost Ark, where they're in that big ... The warehouse with all the crates. All the answers are in that big warehouse, but you would never know where to look unless you already knew where they are. So I just kind of teach people how to navigate the warehouse.<br> <br> Shane Sams: That's amazing. That just shows ... We were talking off air about how, I'm like, "No one's ever done anything like this. This is an amazing niche." If you just keep figuring out things that you've figured out how to...