![The How of Business - How to start, run & grow a small business. show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/084/900/small/the-how-of-business-how-to-start-run-amp-grow-a-small-business.jpg)
Summary: Attracting great employees with Employment Branding and Culture Marketing (17:45) with Ryan Naylor. Ryan is an entrepreneur and the founder of VIVA HR. They provide a platform to help businesses recruit more efficiently by telling the right hiring story. Ryan is also a popular speaker and has made numerous television appearances sharing his expertise on Human Resources. You may have also seen him on SharkTank – and he shares the story of that experience.