Summary: In this Exponential 2012 podcast, Kem Meyer speaks about communicating beyond bulletins, brochures, and brake sales. Every organization, especially the church, has to get over themselves and realize effective communications is really about "releasing the right response" not "sending the right message." People are not looking for more information-they are looking for ways to survive too much information. Pastors, creative professionals, ministry leaders or volunteers part of the church should help people find those answers. Instead they end up adding to the confusion. Smart communication systems that help people connect with Christ and each other don't have to be complicated.
