![Modern Marketing Engine podcast hosted by Bernie Borges show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/059/521/small/social-business-engine.jpg)
Summary: In this episode, John Steinert, CMO of TechTarget explains the power of intent data and how marketers can harness it in account-based marketing (ABM). Be sure to listen all the way to the end, as John provides an in-depth view of the process through which TechTarget garners information supporting their buyer intent signals.