![Mastering Sales Development show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/094/651/small/mastering-sales-development.jpg)
Summary: <p>This is a really fun interview with Val Moisland from TimeTrade. We talk about some interesting topics such as re-engaging closed/lost leads or how to reach out to webinar attendees.</p> <p>If you want to join the series or nominate a colleague, send an email to podcast@altisales.com. We've already had <u>Brandon Ferris</u>, <u>Jeremy Levielle</u>, <u>Hope O Baker</u>, <u>Jess Wilson (video)</u>, <u>Mikey Pawell (direct mail),</u> <u>Louise Trump (email)</u>, <u>Allie Hudson (cold calling)</u>, <u>Jackie Lipnicki (cold calling)</u> and <u>Sam Silverman (Strategy)</u> participate.</p> <p>Welcome Val!</p> <h2><strong>Topics covered:</strong></h2> <p>0:00 -> What this SDR Superstar Series is about</p> <p>1:00 -> What is TimeTrade and who do they sell to?</p> <p>3:20 -> Inbound vs. warm outbound vs. cold outbound? </p> <p>5:00 -> What do you do and how do you measure success?</p> <p><strong>7:30 -> Bringing back old opportunities & why it makes sense & why you should d it</strong></p> <p>13:10 -> How Val came up with this idea of reading notes and reviving notes.</p> <p><strong>15:20 -> Hw you can do this yourself!</strong></p> <p>16:40 -> How big is TimeTrade and how is the SDR team organized?</p> <p>19:30 -> The blog post I wrote about: <a href="https://www.linkedin.com/pulse/sales-pods-nice-theory-so-practice-tito-bohrt/" target="_blank"><u>https://www.linkedin.com/pulse/sales-pods-nice-theory-so-practice-tito-bohrt/</u></a></p> <p>20:20 -> What tools does Val use?</p> <p>22:10 -> How do you know which Accounts to target & how do you research?</p> <p>27:30 -> Article about AEs, SDRs and LRRs: <a href="https://www.linkedin.com/pulse/aes-sdrs-now-lrrs-tito-bohrt/" target="_blank"><u>https://www.linkedin.com/pulse/aes-sdrs-now-lrrs-tito-bohrt/</u></a></p> <p><strong>30:20 -> Cold Calling Script Val built, and role play.</strong> </p> <p>34:20 -> Val email template/sequence strategy</p> <p>39:20 -> What motivated Val - warning, cute story.</p> <p>42:10 -> How to get in touch with Val and Tito</p>