Summary: With bold, empowering and award-winning marketing that's rewriting the rules around how periods and women's bodies are portrayed in advertising, Essity (sold under Bodyform, Libresse and other brand names) is defiantly tackling taboos around the globe. This week, we caught up with brand manager Martina Poulopati and agency partner Nadja Lossgott of AMV BBDO to discuss #BloodNormal and "Viva La Vulva," which won top honors at D&AD shortly after our interview at the London festival.
