Summary: <p>Hi all! Today we will reverse engineer the success of Hope O Baker, from Apttus. Hope is a strategic SDR at Apttus, helping the company get into the list of "most-wanted" Accounts.</p> <p>If you want to join the series or nominate a colleague, please send an email to podcast@altisales.com. We've already had, Jess Wilson (Mikey Powell (direct mail), Louise Trump (email), Allie Hudson (cold calling), Jackie Lipnicki (cold calling) and Sam Silverman (Strategy) participate.</p> <p>The topics covered, are indexed below. I have bolded my favorite answers.</p> <p>Welcome Hope!</p> <h2><strong>Topics covered:</strong></h2> <p>0:00 -> Intros</p> <p>1:00 -> What is APTTUS?</p> <p>3:10 -> Day-to-day at APTTUS. Target accounts and strategy. Inbound vs. Outbound</p> <p>4:40 -> How do you measure success when you have only 15 target accounts?</p> <p><strong>11:50 -> What is Hope O Baker doing to get to 200% of quota? -> Twitter and balloons</strong></p> <p>15:30 -> How did Hope start at APTTUS?</p> <p>16:35 -> How much activity per day?</p> <p><strong>20:25 -> The mindset behind prospecting & Why spend money to send balloons!</strong></p> <p>31:50 -> The APTTUS team structure</p> <p><strong>33:40 -> How long has Hope O Baker been an SDR & Why?</strong> </p> <p>38:40 -> The tools that Hope O Baker uses!</p> <p>44:00 -> Final pieces of advice from Hope!</p>
